Case Study
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Building a modern data infrastructure
for fast, data-driven decisions
Use the dots on the right to navigate anytime
Level 1 · The Company
Meet Glow25
Berlin-based “pro-aging” brand
Collagen-based beauty & wellness products
Online-first, operating across Europe
E-commerce, subscriptions & rapid shipping
Level 2 · The Challenge
Data everywhere, insights nowhere
Click each card to solve it
0 / 4 solved
Solve all four challenges to unlock the next level
Level 3 · The Engine Room
Gemma Tech Stack
Every solution you just unlocked runs on this stack, along the data value chain from data creation to activation.
01Data Creation & Capturing
02Data Pipeline & Management
03Data Reporting & Activation
Sources
E-commerce, marketplaces, marketing & CRM
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Automated ingestion & orchestration
Storage
Cloud data warehouse
Transformation
Modelling, testing & docs
Reporting
Self-service BI + AI interface
Data Consumers
Where insights create value
Business teams & management
Data science / AI applications
Reverse ETL → e.g. CRM
The highlighted tools are the core of Glow25's final stack.
Level 4 · The Results
Dashboards in action
Fast, maintainable Lightdash dashboards, plus an AI interface for questions in natural language. Click a dashboard to zoom in.
E-commerce executive view: revenue per channel, ROAS and acquisition trends at a glance.
LightdashAll figures are hidden for confidentiality.